Built by B2B2C marketers,
for B2B2C marketers.
B²C Collective is the go-to community, best practice hub, consultative support, and career development resource platform for B2B2C marketers and companies looking for support at the intersection of business-to-business and business-to-consumer. Real talk. Real work. No fluff.
- 100+
- B2B2C marketers
- 60+
- Companies supported
- 10+
- Events a year
- 1
- Niche, finally served
The intersection we live in.
B2B2C marketing sits at one of the most interesting intersections in business: you sell to organizations, but you win or lose based on whether an individual actually utilizes your product or service.
That means navigating employer benefit programs and health plans. Tenants and property managers. Gig workers and the platforms they work through. Employees and the companies that fund their perks. The organization writes the check — the consumer has to choose you (and this is how you actually drive revenue and renewals).
It requires enterprise instincts and consumer empathy in equal measure, and most marketing communities weren't built for it.
B²C Collective was.
Four pillars. One niche.
We exist to serve a niche often underrepresented in marketing circles – those who serve channel partners and businesses to reach end consumers.
Community
Peer connections, group discussions, and virtual + IRL events with marketers who actually get the work.
CompendiumCompendium
Best practices, resources, templates, and more built specifically for B2B2C – not retrofitted from B2B or DTC
ConsultingConsulting
Expert marketers for hire, project help, ongoing part-time support, advisory office hours, and more to help when you need a second brain – or another pair of hands.
CareersCareers
community job postings, networking, mentorship, and skill-building for the niche where B2B2C marketing actually lives.
Mission
Give B2B2C marketers and the organizations they support the community, knowledge, and resources they need to do their best work.
Find your people. Get to work.
$20/month or $200 annually gets you full access to our Slack and monthly community calls.
See membership →